By Gotlhokwang Angoma-Mzini; Photographs by Freepik.com/benzoix

Love oats? Then you’re going to really love Aveeno. And it’s just launched in SA…

All hail the humble oat, because oats don’t just a winning breakfast make — their beauty benefits seem pretty boundless too. Think: an enhanced ability to absorb moisture and relieve dry, itchy skin. Plus, these little guys boast anti-inflammatory properties that can actually help with sensitive and irritated skin associated with the most troublesome of skin conditions — here’s looking at you, eczema.

READ MORE: How To Apply Make-Up If You’ve Got A Skin Condition Like Acne

Enter new-to-our-shores skincare range Aveeno, by Johnson’s & Johnson’s, and the superhero ingredient in this natural skincare line is — you guessed it…

Why we’re crushing on Aveeno

Aveeno has figured out how to take this superfood to a whole new level — and it’s not complicated. The simple secret lies in its triple oat complex: natural colloidal oatmeal to help seal in moisture, oat essence to soothe skin and oat oil to help restore your skin’s barrier. What that means for you: softer, smoother non-irritated skin. We’re also talking zero parabens, no colourants and most of their products are fragrance-free, too.

READ MORE: 3 Skin Issues That Cause Emotional Distress, According To Dermatologists

How the range works

Everyone’s skin is different, so you get to find what’s right for you from four ranges under the Aveeno brolly. Dermexa soothes even the most sensitive dry skin and is suitable for adults and babies from three months. The Skin Relief range will intensely hydrate and soothe dry, irritable skin. Then the Daily Moisture products even claim to improve the condition of dry skin in just two weeks! And the Baby Range? It cleanses and moisturises even the youngest, most sensitive skin. Check out our faves:

Aveeno Daily Moisturising Body Yoghurt (R80)

This lotion has some serious staying power. Extremely light and non-greasy, it absorbs quickly into the skin because it’s enriched with naturally active oatmeal and nutrient-rich yoghurt concentrate. Bonus points: the light vanilla fragrance smells divine! Available at Clicks

Aveeno Dermexa Emollient Body Wash (R170)

This one is formulated especially for very dry, sensitive skin that’s prone to irritation. Your body is gently cleansed with this fragrance-free wash, but instead of drying it out, skin is left intensely moisturised. Available at Clicks

Aveeno Baby Barrier Cream (R115)

A literal lifesaver of a cream, this one helps to soothe and reduce the redness of very delicate baby skin. Its formula creates a breathable skin barrier on the nappy area, keeping out external irritants. Which means… cheerio nappy rash! Available at Clicks

Looking for more? Here’s the surprising thing that’s secretly drying out your skin.